Goatse Security actually, but yeah. Him and people from GNAA called it a security firm. Sort of grey hat trolling for hire? I guess it could be considered the template for what got us Cambridge Analytica, Brexit, and Trump. I'm not sure if it's up anymore, but the GNAA public code repo used to be just full of interesting software solutions for mass griefing people.

Here[0] is a DEFCON talk from a GNAA/lulsec affiliate talking about trolling as an art. I think the talk actually has some interesting things going on when looked at through the lens of what weaponized trolling has produced in the now. At one point someone in the audience asks the presenter to read his "funny" slides and it's a racist "joke" comic. He acts embarrassed and says "I don't believe this stuff." He does break down a few of their trolling tools from their repo that they were pretty proud of at the time. So the curious can scope that out if you don't have to browse to any of their official sites or do a risky google. This was before Facebook so it's mostly IRC tools and general troll culture commentary.

They used the ATT dump, knowing it wasn’t really illegal to get hype to sell their services. I think it worked?

Here's a pretty good piece on him with a reporter who followed him around during the first trial. I think it covers a lot of it[1].

[0] https://www.youtube.com/watch?v=AHqGV5WjS4w

[1] https://medium.com/matter/the-martyrdom-of-weev-9e72da8a133d

EDIT: DO NOT GOOGLE GNAA or GOATSE AT WORK. Links should be mostly SFW. Obviously YMMV. It's content made by/about professional offensive assholes.