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The effect of this trick will diminish quickly when everyone copies it. I wonder why this bike company was eager to reveal their trick if it was so effective. Perhaps the free advertisements they gets from news reports are more worthwhile?

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Once this trick becomes widely know then TV manufacturers will see a spike in damaged goods after they've benefited for so long.

Not to mention all the TVs damaged by disappointed bike thieves.

You still need to ship things that would make sense to fit in such a big box. It's obviously the free advertising.

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