I’d recommend the works of Venkatesh Rao:
https://www.ribbonfarm.com/2009/10/07/the-gervais-principle-...
https://www.ribbonfarm.com/be-slightly-evil/
The one bit of advice I would give to someone trying to use Gervais to understand someone in the organization's motivations : just because they may act according to Gervais doesn't mean they are bad or evil or broken in some way.