> I have been working as a ux consultant for 15 years now
> ...
> I am actually not very sure what we see here, is it a dark pattern?
It sounds like you've been in the grey/black side of the UX industry for too long, and have become a bit institutionalised.
eg You're not see things clearly.
If possible, maybe take a break from the UX space for a year or so, and do something else? Might help to regain your sense of things. :)