I used to work in finance. People don't like finance because 99% of the time if there's a relationship involved we wouldn't have to compete on price.

It would be obvious if someone's shopping around a loan, to the extent that it was very easy to get a broker to send over a competitor's offer sheet so you could compare.

People hate finance because at the core it's sales and you make your keep by being predatory since everyone does it. If you don't, you sink.