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They should stop selling advertising and charge for API access to the social graph, both users and app developers. There should be a free tier with the core functionality for users.

This will realign Facebook's interests with the interests of their userbase.

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That would solve the problem -- but now we are back at square one, because a free competitor will emerge to replace Facebook.

There are paid social networks out there. Nobody uses them.

I don't think this is a good solution. They would be going from metaphorically "selling" user data via ads to literally selling user data.

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