Try describing the process, that's usually what I look for at least when I'm looking at products/services/apps (I'm a designer). Briefly walk through how you can create a folder, throw files in, forward a domain/port, and then it's public. The best product pages I've seen offer a short brief like your current site does, but then also offers the very detailed technical bits behind a "read more" button or accordion. Best of both worlds that way I think.