Marketing Recommendations for 2019 from an Industry Insider

outfunnel.com

9 pointsstandrews2 comments

> If you look at the features pages of providers, most tools appear the same. But in practice, there are meaningful differences. Each email-sending tool has a different “product DNA”. There’s typically one thing they’re great for, and are the other use-cases are often bolted on – which is extremely frustrating for users with specific needs.

There's an interesting discussion to be had here about what are the things exactly that influence "product DNA". I'm guessing it's mostly... founder personality? And what their priorities are?

I first started thinking about this in my previous job at Pipedrive. CRMs are like marketing software: all seem to have a very similar feature set. But if you looked closely you would see that Close.io was better at high-volume /SDR type work, Pipedrive was better at managing a sales pipeline (with perhaps fewer but higher value deals), some were better at contact management.

Same features, but founders had put together their unique blend based on their worldview.

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