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Yeah, this was the weird part. I couldn’t find any mention, just this.

It looks like maybe they are pivoting to a blue apron style boxed meal delivery? Before they would deliver premade food (like restaurant delivery). You could order from a different menu each day as you wanted it. I used it a few times in the beginning. Slowly portions became smaller and more expensive, and the menu became very repetitive so I stopped using them in favor of restaurant delivery. I actually didn't realize they stopped doing business in Seattle last May until I saw this announcement and started looking around.

Is that what you are seeing on your end? A pivot to a Blue Apron like meal kit? For me it seems to be a prepped food delivery service still.

Blue Apron is flailing like crazy - down 80% or so since IPO less than two years ago. And the IPO itself was double digit percentage lower than it was supposed to be in the first place. Can’t imagine how you would jump into the meal kit niche these days.

>Is that what you are seeing on your end? A pivot to a Blue Apron like meal kit? For me it seems to be a prepped food delivery service still.

Interesting, for me it's showing "The Plaid Box", a weekly subscription box.

Ah interesting. Geo location or a/b testing I guess. Or they just haven’t fully rolled things out.

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