Probably to keep the clock sync'd?
The use of “ish” tells me this isn’t designed to be a high precision instrument.
One of my earlier designs included the time "It's now" pseudorandomly every few days. I gave one of those to my father. One night he woke up unable to sleep, went downstairs, saw the clock and it said "It's now". He laughed as it was the one time he was actually curious what time it was. :)
That was where I first looked though.
FYI, the internet time sync is infrequent and low bandwidth.