Yeah I'm not sure why the author chose that title, it makes you think its going to be a "pro-ride sharing/anti-traditional taxi" piece. I wonder if this is a click-bait strategy.
Could be an allusion to the fact that the driver was a licensed taxi driver.
I don’t know about Bloomberg specifically, but typically authors don’t write the headlines in media.
If you wanted ride sharing to be treated the same as traditional taxis, you could erase the difference in people's minds by referring to them as the same thing.