I'd take a bet that you're not the type this was designed for. For some, being rejected at all is a huge blow to ego, confidence, and self-esteem, which can have serious effects on mood and productivity, for instance.
For these people, getting rejected more often means that each rejection is less significant and reinforces the knowledge that rejection happens. That is much healthier, and I'd hypothesize that it can increase one's average level of happiness. (It also gives an individual much more control over himself -- or takes it away from others, at any rate. Same thing.)