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I'm waiting for an electric Toyota Tacoma. Meanwhile, I drive a Civic. It's not too bad, but it only gets 34.2 mpg (long term average) with 80% highway driving. I may need to review my driving habits though. I got used to 51 mpg with my Jetta TDI but they were cheating of course.

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>I'm waiting for an electric Toyota Tacoma.

I bet those would fly off the lots and into driveways in nice neighborhoods as fast as Toyota can make them. A hybrid Tacoma would have all the "I'm handy, but not some hick that drives a full-size" implication of a new Tacoma with the implied environmentalism of a Prius.

I'm not saying this applies to you personally BTW, just that the "image" a hybrid Tacoma projects would subconsciously seal the deal for a lot of buyers.

Honda is coming out with a hybrid Ridgeline next year, and that image is definitely the customer they're after.

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