Only because they are small? That seems to imply that if they ever get big, they’ll no doubt become evil, privacy-wise. Apple proves that does not have to be the case.
But DDG is primarily funded by search, and the search business is funded by ads, which are more valuable based on targetting quality, which is improved by... data. About the unique user, specifically. For DDG to grow while maintaining search as it’s primary business, it’s difficult to imagine them not eventually (or at least, being heavily incentivized to) approach/mimic google-style of data collection — because data collection is their money maker.
Apple is unique amongst FAANG in being non-data-reliant, from the start; they never had strong incentives to turn to it, and took the opportunity to stand against it, improving their primary business without any immediate loss (they’re hit by opportunity cost for it, but otherwise).
For example they continuously collect GPS position + list of WiFi APs from iPhone users to build their crowd-source'd wifi location database: "To provide location-based services on Apple products, Apple and our partners and licensees may collect, use, and share precise location data, including the real-time geographic location of your Apple computer or device. Where available, location-based services may use GPS, Bluetooth, and your IP Address, along with crowd-sourced Wi-Fi hotspot and cell tower locations, and other technologies to determine your devices’ approximate location."
They also state: "We also use personal information to help us create, develop, operate, deliver, and improve our products, services, content and advertising, and for loss prevention and anti-fraud purposes."
It's quite eye opening to compare how Apple's marketing describes their privacy policy vs. how Apple's legal describes it.
For client-side Google software like Android/Chromium at least we got to fork and remove the evil bits; we have built thriving communities based on that and everyone's got an alternative to Google. In the case of iOS/Safari do we trust Apple-provided binaries solely based on claimed policy / reputation?
So, does it really matter if Apple doesn't directly operate their advertising business and instead outsources it?
We should be more clear in distinguishing various levels of attacks to privacy.
But Apple's privacy policy is very clear that they do share user data and they do use personal information for advertisement purposes: "Apple and its affiliates may share this personal information with each other and use it consistent with this Privacy Policy. They may also combine it with other information to provide and improve our products, services, content, and advertising."
Does Apple collect less data than Google? Almost certainly, Google is crazy good at it. But are they still collecting data and using it for targeted advertising? According to their own privacy policy YES, yes they are. Including tracking people on their websites: "Apple’s websites, online services, interactive applications, email messages, and advertisements may use "cookies" and other technologies such as pixel tags and web beacons. These technologies help us better understand user behavior, tell us which parts of our websites people have visited, and facilitate and measure the effectiveness of advertisements and web searches."
Seriously, just read Apple's privacy policy: https://www.apple.com/legal/privacy/en-ww/
It really doesn't match their heavy privacy-first marketing push of late.
And for things like Siri it's hard to imagine that they aren't going to get increasingly creepy on the data collection aspect of things. It's sort of necessary to build out a "real" assistant. Asking things like "What time is my flight?", which is a useful feature, requires it to know when your flight is. Which you probably didn't manually tell it, because that's not very assistant-y, but instead it had to crawl your emails to find it. That ends up being creepy data collection. They could do it purely on-device, but then your homepod can't answer the same question, which breaks the magic. Unless they build some way for the homepod to ask all your other Apple devices. But if all your devices form a collective network that can share data about you between each other is it really "purely local" anymore? And what stops Apple from joining in on that mesh network whenever they want?
You are seemingly suggesting that they do Google-style data collection where data is attached to a specific user. It’s a disingenuous interpretation of their privacy policy (both the marketing version and the legal version.)
https://www.apple.com/privacy/docs/Differential_Privacy_Over...
What should actually be eye opening is how Apple actually does protect privacy. They should be applauded and not condemned.
On your second point, they Tim Cook has already said on their earnings calls that they could have monetized user data if they wanted to and chose not to. In fact they built Apple Maps at huge cost specifically so they would not have to give personal data to Google. They've been very clear about this.
They can always choose not to operate in those countries. But they do, and accordingly making a conscious decision to endorse those laws in the name of profit.
Or are you saying that no foreign companies anywhere should do any business at all in China and no tourists should go there because doing so and obeying the laws is tantamount to taking personal responsibility for them?
By extension, I suppose this means that, by not breaking them, you are personally endorsing every law of the country in which you currently reside, or any countries you have or will ever visit?
2 if you're making that point, there's still a difference between action and omission. Nobody would held you accountable if you don't actively try to topple a murderous regime, but if somehow it's laws require to participate in the stoning of a person, well, maybe you should grab a ticket to home instead of a stone, or at least is expected for you to weight the situation, not just shrug and quote: "well, it's the law".
What Apple is doing is more like visiting a country and being told you either have to participate in stoning someone or pay a fine, and they are paying the fine. That's why they won't operate iCloud services in China, which will instead be run by a Chinese company which Apple will have to pay for the service.
Good on Apple and DDG for realising that privacy has value and using that to grow their product.
http://infolab.stanford.edu/~backrub/google.html (scroll down to "Appendix A: Advertising and Mixed Motives")
Hmmm.
https://www.theonion.com/no-way-to-prevent-this-says-only-na...
The closest might be recommendation systems, but afaik even Netflix only collects from its own information pools, and the main chunk of it is probably for their custom shows; Amazon definitely doesn't track that much data about their users, because their recommendation system might actually be useful if it did.
[1] https://en.wikipedia.org/wiki/Category:Apple_Inc._services
Also keeping an internal profile of registered user is very different from squeezing every cent of advertising out all available user data
Not sure how it works, but whatever I see on Amazon shows up as ads on Facebook.
A real concern for privacy has only ever existed in the open source world, and google and apple have effectively crushed that threat.
As is, many of the Mac diehards I know have migrated their kids off the platform in the past year or two, and some have made the leap themselves. Its a sea of change from just a few years ago.
Apple was part of the PRISM program.
Apple is a hardware company from the start, their strategy has been fixed long before other Internet companies figured the value of customer data.
Their narrative of being privacy enforcer aids their strategy of building closed systems.
I'm not telling Apple is deceiving its customers with the privacy narrative, but it isn't a guardian of privacy either; if it was it wouldn't have entered CHINA like other comments have pointed out.
Any company who's business revolves around online ads will be tempted to invade your privacy.
See: http://peakads.org
By handing over all iCloud data of Chinese users to the Chinese government?
You surely must be jesting!
Regardless what your view is, are you seriously suggesting companies should break the laws of the countries they operate in?
Before you say: “unjust laws, yes!” Consider what laws Chinese consider unjust, should they be allowed to break them within the US?
I would err on the side of: if you don’t agree with the values of a country then don’t offer your services. Capitalism, of course puts no value on values, so profit is the only ethical code a business should follow (logically).
Don’t hate the player, hate the game.
This company is:
1) Apple?
2) Google (project Dragonfly)?