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It's very closely tied to my real-world identity so I'm not comfortable linking it here at this time. It's only interesting to the people living in/around my small town, to anyone else it would just look like a generic small town news website full of unimportant small-town topics.

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Are you capturing these folks from FB through email sign-ups? Have seen a couple local news orgs successfully get people to visit their site directly by investing in email.

I have a call-to-action on every page asking people to sign up for the newsletter, but the number of people who actually do that are so insignificant that it doesn't matter. Over the past year I've had about two dozen signups, compared to 15,000 people hitting the site.

I haven't explored more of the popular avenues for this though, things like "if the mouse moves to close the tab, show a pop up asking for a signup". It might convert but it's not something I'm comfortable doing at this point.

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