It's weird to look at the history of Kodak's digital camera lineup[1]. It's often said that Kodak fell because they didn't invest in the technology early enough and were too late by the time they started to do so in the 90s.
I would argue that the existing user base of Canon and Nikon in the 80s probably contributed more to that - although Kodak made SLRs they didn't make lenses, and instead offered compatibility with Canon/Nikon's mounts. The problem is that the users of those lenses were more than likely to buy camera bodies manufactured by the same company, and not Kodak. Had Kodak offered bodies in the 80s then it's doubtful they would have sold to Canon/Nikon users due to the costs.
It seems they were damned by either going for too much (cost) too soon, or too little too late.
[1] https://en.wikipedia.org/wiki/List_of_products_manufactured_...