Have 100,000 people enter there address with a text field for the state and get back to me with how many states there are.
The only way we really know the answer to this question is by placing a lot of bias into our answer.
Edit: assuming a very US-centric dataset...
If the problem were the opposite it would also make sense to say that the data is too simple rather than too clean. That gets to what the article is saying; that all data collection is inherently biased.