As a show of solidarity with Huawei, or because they felt that Apple had something to do with it?
If you buy the XS Max with 512 GB of storage, unlocked (which happens to be $1,449.00, by the way). iPhone XS starts at $999.
Edit: Yes in case Apple is ridiculously expensive in many part of the world.
I was given prices in dollars, so I assumed that the poster was talking about the US.
And it is not like this is the first time Apple has been under attack anyway. If you are carrying out Business in China with any sort of Government involvement ( which is pretty much 90%+ ) you need to use a phone from Chinese brand to prove your loyalty.