While that's true, there is also "antitrust". The Guardian certainly has squandered away most of the trust bonus it may have once had. (I think it was the Guardian making the claims?).

At least you haven't caught me lying before, doesn't that count for anything?

Even most o the journalism prices don't mean much anymore. Here in Germany there was just a scandal of a journalist faking many stories, who had also won lots of prices with them (Claas Relotius). In some articles about him it was also mentioned that by now there is also a kind of "inflation" of journalism prices. I think they also serve the purpose of creating a fake aura of trust.