There are now 4 phones consumers are supposed to be aware of. On top of the naming scheme being confusing, most people who asked me during the holidays think Xs is just a smaller version of the X.
Frankly X was just a dumb name.
Frankly X was just a dumb name.
Why are we suddenly expected to do more research on various models when part of the reason why the iPhone was successful was due to it's simplicity?
And even if you knew the XS was the refresh, would guess the XR preceeded or succeeded it? R comes before S, so maybe S is the newest?
Personally, the X naming feels like kind of a gaff.