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It's tough when your competition can give away their product and fund it through their bottomless pockets and money they make on other products.

I used to work for a great company in the developer tooling area, one of the big players came directly after us, ramped up a team, started copying our features and gave the product away for free. We were still doing well when I left, but it'll be interesting to see how it goes over the next few years.

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This might be a naive comment, but isn't that predatory pricing. By dropping prices to zero and trying to purposely hurt your competitors, you effectively gain a monopoly on that industry.

Github's competitors are already providing the same service for free. Github is dropping their prices from $7 / mo to free to compete.

But they're not. They created a new, feature-reduced repo type to make free/private. The marketing hides this, and you need to dig to the "Comparison" section to see it:

https://github.com/pricing#feature-comparison

Good point, it's not the exact same. But their new offering is much closer to what their competitors are offering, so I'd say it's still a move to try to better compete with the free offerings from other companies.

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