How is that different than news papers or long-form magazines deciding what to report and what op-eds to publish?
I think a lot of people hold this philosophical belief that social networks have some sort of responsibility to be fair on everyone all of the time, but I don't really see how companies are incentivised towards that in any way.
There is a sort of ethical question, that in the same way that in theory news organisations should be honest, diligent and accurate that social networks do have some sort of responsibility to be fair on everyone.
It's just not enforceable currently, and I feel like trying to force that sort of integrity onto social networks isn't currently viable.