Why is Apple diluting their brand? What happened to the simple product line? iPhone X this and iPhone X that is simply bad marketing. Are there product driven people in Apple anymore?
Compare this with everything before, where Apple came out with at most 2 versions a year (a cheaper one and a more expensive one, e.g. the 5c/5s or the 6/6 Plus). In its attempts to grab at lots of different price points Apple is losing what differentiated it and made it special in the first place.
They may have been meandering for a while but over the last decade (and change), current leadership has made three multi-billion dollar visionary acquisitions that turned the company around and brought it back to its roots as a story teller and creator/curator of American pop culture. Financial results followed the vision not the other way around (https://www.boxofficemojo.com/studio/).
They didn’t. They’ve been down, they’ve been up (so did Apple btw), down and up again, but as of 2019 Disney is as strong as ever (though we are in the “endgame” of this cycle).
The narrative of vision lost with founder’s death, just doesn’t work for Disney’s history.
Yes, Disney is still strong, but I believe I'm not the only person that got tired of it.