The Phone That’s Failing Apple: iPhone XR
wsj.com
wsj.com
Apple ships models that fill the lower price brands. It is the iPhone 7 and iPhone 8 which are still supported and being sold.
Apple should make a phone like the SE which is made for the low-mid market, not just discount its old models.
i'm on an SE. i got this phone fairly late into its life cycle and it was a deliberate choice. my biggest regret is probably not getting a second one before they discontinued it because when my current SE fails i have no idea where to get a replacement.
I bought my wife the XS, not because it has a fancier display, but purely because it was the smallest model available - and it's still too big for her.
Instead of differentiating their phones based on features, they should simply differentiate them based on screen size. That would allow them to meet several price points without making their customers feel like they’re cheap.
Remember, the SE was released outside of the usual iPhone release cycle in March 2016, so I think intent for a longer cycle was clear.
Lots of people predicted between 2 and 3 years before the SE got an update, so if March 2019 passes without an announcement, then who knows what's next.
Also, I think there's a high probability they're trying to work out the kinks in an SE-sized phone that is all screen. I'd be surprised if they released the SE2 and it has a home button.
I don't want an 8 because I don't want a phone with a glass back.
iPhone SE was perfect. Metal all round, small, affordable, powerful.
The glass back thing is a matter of taste, sure, but caring what material is inside the case is a bit silly.
The trouble with a glass back is that it can still shatter when dropped even if it has a case on it.
I’m not being funny. I treat every phone I’ve ever owned as the expensive devices they are. I buy a protective case, don’t put it in my back pocket where it can be bent or broken. I don’t use it while standing over the toilet so it can’t be dropped in. When I drink with friends, I don’t lay my phone on the bar where some drunk can spill beer on it.
It’s more than being able to have the use of a fully functioning device, at trade-in time my phone is worth more because I take of it.
Both times I've dropped the phone getting in or out of the car. First time it landed face first on the garage floor and shattered the screen and the second time it landed on its side and just scratched the case a little.
Hard to know what will happen when you drop your phone.
I find this is the real problem. I've had phones that I've dropped many, many times, onto hard surfaces, that have come away without a scratch. Then I dropped a Nokia 3 and the screen just flew apart.
I can't not drop things.
What is this “case” you’re talking about?
Kind regards SE-owner
It is not my first time hearing that some individuals may prefer a smaller phone, and you’re correct. I don’t find that difficult to understand.
Unfortunately even last years models do not support LTE band 71, so they are a poor choice for T-Mobile US customers. No dual SIM support is another reason for many.
SE size, just go edge to edge.
Headphone jack
Now I have 3 SEs (one with a broken screen that I'll get fixed, one currently in use, one still in the box) that will hopefully last me a while - maybe the phone market returns to sensible sizes & features in a few years.
With the solve down in new features and design Apple could have skipped the iPhone 8, XS and XR. Except of cause "the market" and their stockholders expects new phones, regardless of the need.
It was a miniaturised iPhone 6s released while the 6s was ‘current’, and got to ‘low-mid market’ pricing by being discounted as it got older.
What reason is there for the XR to exist other than to be a more affordable, new option compared to the XS? If it's failing at being a more affordable alternative, it's failing.
If they offered new phones for a lower price but with the software update support lifetime that matches the flagship phones, then they might have a killer product!
For 99%+ of the general market, if the update is not available by clicking update in their phone, it doesn't exist and end of support is when the carrier/OEM stops releasing them.
OMG, somebody find me a fainting couch fast!
Point being, the cycle isn't known. The iPhone 7 could be supported for many years. Or, hardware design could change in 2019 and even the XS and XR could be obsolete.
How long, though? An Apple device is supported for a mere 5 years after release. The iPhone 7 came out in late 2016, so it has 3 years remaining. And unlike Android, once an iOS device goes out of support it stops being able to update apps or install up-to-date versions thereof, because these always require the latest release of iOS... With Android, even if you don't get that OTA update, the apps will still work and you can often install a modded version of the OS that's kept up to date. It's just so much better.
Same story with the Mac: buying the iBook didn't make you feel like you were cheaping out, you were making a conscious choice for what you wanted, not buying "last year's PowerBook".
With the phones it's very different. Buying an old phone doesn't make you feel good, it just makes you think "I know this isn't the best, but it's all I could afford", and that's very un-Apple feeling -- especially when you still have to pay quite a lot.
Apple has apparently boxed itself into a corner, though: this is its second attempt to segment the line (the 5c being the first) and both have failed because they didn't feel like different things, they just felt like cheaper ones: the 5c was just a plastic 5S, and the XR is basically an XS with cheaper camera and screen.
So how else can they differentiate? Making a small phone won't really fly - while I'd love an SE-sized XS, the Chinese market they need to win back wants its phones big.
That only leaves the margin to cut, and that's a shibboleth. You can see why they'd much rather focus on services to escape this fix.
The iPhone needs to be split between iPhone Mini, iPhone and iPhone Pro, instead of current model of “last year”, “this year medium” and “this year large”.
As much as I wanted to love the iPhone SE, it always felt like last year’s model. It wasn’t a differentiated product that had a proper update cycle. A lot of people in the community were hoping for a proper update to the SE.
I also wanted to love the 5C because I actually preferred the design over the metal iPhone, but they hindered it with last year’s specs. I was always hoping they would break out a proper model line from the 5C, but it died with the 6.
I never think about specs/performance... much in the same way that I haven't thought of specs for the mid 2012 MBP I bought years ago. What are people doing with their phones that drives a sense that last year's specs aren't good enough?
On the other hand, people can spend $550 for OnePlus 6T, a current generation phone, and feel better about their decision.
PS: The above quote is just one of the gems from https://funroll-loops.teurasporsaat.org/ - a humorous portal to a lost world from the 90s - 2000s (ie the gentoo subculture).
>"I notice that my disk does a whole lot of thrashing when I boot up. I have a lot of stuff that gets loaded into memory every time I boot, like X11, ion2, Firefox, Eterm, Thunderbird, etc. It seems to me that putting all of the files necessary to those apps in a contiguous section on the disk and loading that into memory in one shot would be a whole lot faster. Is there a way to do this? Is it stupid?"
That's a good idea! It's kind of what Windows Prefetch feature does.
Wanting to play the new game showcased in the announcement. and other news games that come out, that requires the latest phone to play smoothly and without utterly destroying my battery in under 2 hours.
EDIT: That said, I care less about performance specs and more about physical size, and so I too am still on an iPhone SE
iPhone S - 5.8" / 6.8" OLED, Face ID, Stainless Steel, Best Camera, 4x4 Antenna. Tri- Camera
iPhone R - LCD, Under Screen Touch ID? Or Face ID with a larger bezel at top or bottom to save cost. Aluminium, 2x2 Antenna. Double Camera
iPhone E - Basically the traditional iPhone design with Touch ID with slight update in Design. Single Camera
The three model will then just iterate on their own. May be the iPhone E could even be unapologetically Plastic!.
Although I think Apple will just continue its current model until things really break.
I have an SE and appearance aside I disagree. It had the guts of the current model including touch id and performs quite well for me.
Now, sure, it feels a little bit left behind. Maybe. It's still fast enough to run the apps I want. But, let's face it, all of the updates that the 7/8/Xfoo have had are updates I don't want.
The problem I've got with Apple is that they don't have any new products I want. I just had them replace the battery on the SE (which was a clusterfuck in its own right) and I just bought a refurb 2015 MBP. Granted Apple probably made more money off the sale of a refurb than they would've off of a new unit... but if the lineup hasn't improved in another six years I'm off to Linux on the desktop.
IIRC iPhone SE does not have the second generation Touch ID sensor that iPhone 6s does.
It was a nice looking phone but a tough sell because the 5S was such a big leap (first 64-bit CPU) over everything else. The 5S is over 5 years old and still supported by the latest iOS.
Probably means they'll discontinue the non-touchbar MBP in the next round.
MacBook Air has newer processors.
Do you remember, back in the day, when the smallest IBM thinkpads were way more expensive than the less-small IBM thinkpads?
I understand big phones are king if you only have one device. If I wasn't carrying like five devices all the time, I'd also want a giant phone-tablet, and I guess these days, most people don't have computers, and if I didn't have a computer, I'd want a really giant phone. But I am carrying five devices all the time, and I do have desktops everywhere I spend significant time, so I want my phone to be small and easy to operate with one hand.
As far as I can tell, there's a pretty big correlation between having a good income and having multiple devices. What I'm saying is that giant phones can be seen as... kind of the low end of the market.
And it's not like apple needs to stop making giant phones; they just need to make a small phone for the high end. That, or they need to upgrade functionality on the watch to the point where I can just use the watch for everything, but as far as I can tell, app developers are moving in the other direction (Last time I dropped off my phone for repair, I found that lyft had disabled it's watch app, and the uber watch app doesn't work reliably without the phone nearby. I mean, I got the uber watch app working once I got my phone back, but it's just not designed to function as the backup for your transportation app that I wanted. It was kind of annoying; I ended up calling a friend on the watch, 'cause txt messages weren't working, either. Walking around shouting into my watch like I thought i was dick tracy)
Personally, I'm actually pretty happy paying apple prices for a new phone every two years or so, but you've gotta give me a reason. I mean, if you came out with a really nice small phone, I'd even be willing to pay big phone prices for it; I'm not really that price sensitive when it comes to things like my cellphone, but I really don't have a lot of desire to buy the new phones, just 'cause they are all so big, and as far as I can tell, they don't do anything I want any better than my iphone 7. (I don't hate face ID, but as far as I am concerned, it's not any better than the fingerprint)
If Apple came out with a 3d-touch capable iphone SE sized phone with lots of memory and really good cell reception/networking features? Yeah, I could see me paying a grand for it.
In the olden days, when Apple was much smaller, they were ironically freer to just make the best device possible because success would be meaningful in very small markets. The OG iPod saved them despite selling relatively tiny numbers. Nowadays, markets that used to matter significantly to Apple -- education, media, creatives -- are allowed to wither and die because they are a blip on the bottom line.
I don't see what could change that, though. They now prioritise growth/financials/share price over pure products in a very calculating way, but what corporation doesn't? You need an exceptional mandate to do otherwise, and only the Bezos's and Jobs's of the world get those.
So the pity is that as a result we'll continue to see Apple pushing hard into services and (probably) media, because that's where it can smell growth. That might keep the numbers up, but I suspect it's going to transform what Apple is even further away from the "make great products" company we knew into ... something else. (Probably something less great, given their track record with services, tbh.)
I think this is one of those situations where you count dollars rather than heads.
My understanding is that the "next billion users" push that all the big companies are doing is a bit like putting macs in schools. It is a long-term plan 'cause yes, the developing world is poor right now. maybe those people who are poor now won't be poor in the future, and if they know how to use your ecosystem, that's great for you. It certainly seems like a good idea, but I don't think it's where you make your money today.
I really think if you were serious about that plan, you'd come out with a giant low-end phone; You remember the thinkpad W series? something like that. big and clunky and cheap. Apple needs an iphone 5c level cheap plastic reskin of last year's big phone for that.
The market you're really talking about them capturing with a small premium phone is "rich people who have multiple devices and want a small phone and when they can't get one they buy an Android phone or make do with an SE". I'd wager that's small in most terms, certainly in Apple terms -- whether you're talking dollars or heads.
But what do the top-end Chinese consumers do when Apple doesn't have a phone that appeals to them? They buy one of the other flagships that run WeChat, and Apple loses them. That's big in Apple terms, missed-expectations-warning big.
By comparison I think the iBook was always a crippled version.
For $999 or $800 old/refurbished, it was the only small (5 lbs) laptop you could get with a decent GPU back then. The pentium 4 stuff of the day was huge and power hungry and the Centrino line didn’t support it for some reason.
https://www.cnet.com/news/apples-iphone-xr-has-been-its-top-...
What Greg Joswiak says is likely true, but you have to account for the fact that peak demand for the XS has already passed by the time the XR is launched, so total XS sales to date could still be more.
Really? Typically it's all the claims by the press pundits (X not selling, Apple losing Y country, etc) that are proven invariably BS after each quarter results conference.
https://appleinsider.com/articles/19/01/08/the-wsj-calling-t...
I think you’re failing to account for the fact that most people just use their phones and enjoy them as long as they work and do what they want it to do. The “gates” and outrage you mention comes from a small and vocal portion of Apple’s customers.
Then they should offer models that are cheaper to manufacture, like the 5c. I'm surprised not to see a successor to the 5c. Maybe they are worried it would be too popular and gouge sales of flagship models negating some of their premium branding.
I'm currently on a 6s and see no update path for myself, I would happily sacrifice faceID and some of the higher-end phone materials for a modern paired down iPhone. I have about as much confidence in this appearing though as them fixing the state of the keyboards on the MBP's.
The 5C was a sales flop. In Australia, the 5S was outselling the 5C by eleven times [1]. Even in China, people were buying the more expensive iPhone rather than the plastic 5C one [2].
[1] https://www.smh.com.au/technology/australian-telcos-struggle...
[2] https://techcrunch.com/2014/03/24/apples-iphone-5c-sales-sto...
Do they actually do that though? Feels like BOM reduction exercises like removing the short power cable from their $3000 laptops and headphone dongles from their $1000 phone, laptops still shipping with painfully low space that triggers space warnings on their OS after you add just a few files to them (complete nightmare if you work at a company that cheaps out on laptops).
Feels like the user experience is actually secondary to maximizing ASP and minimizing BOM.
I have a Nokia 6.1 (the black copper one).
Side by side if I knew nothing about either I'd be hard pressed to tell which was the 800 quid phone and which was the 200 quid phone.
Throw in AndroidOne and recent Android and the experience is largely similar, I mean sure the processor in hers would murder mine in a benchmark but in real world use do I ever care about it, they feel equally fast on a human time scale (and I have a better adblocker).
There was a time that putting an iphone next to a 200 quid phone would have been a laughable comparison not so much anymore.
1- Pricing not only says who can afford your product but also establishes a brand, determines channel, & more.
2- The first key to having low priced offerings is that you have to have a set of partners who are willing to compete on thin margins in order to bring the product to market.
3- When people say Apple needs a cheaper phone there are many questions to answer beyond the get over yourself luxury brand issue.
4- What is distribution constraint? What partner absorbs some cost to leave margin? What is the branding?
5-Easy question — would a cheap phone be sold and supported in Apple stores side by side? How would the rest of the customers feel about more crowds and tougher appointments competing with people who paid half as much? Sell one phone against another—how?
6- Anyone that thinks Apple is unaware of the challenge and has not sketched out ideas, tested them, and thought about them immensely is crazy.
7- What does all this mean? Apple may or may not have a “pricing” or “price point” or “structural” / secular challenge. For sure just releasing a cheap phone doesn’t make all better.
All takes place in context of lots of cheap/bad competitive phones.
(1): https://mobile.twitter.com/stevesi/status/108117488690147328...
There's an obvious difference between "a cheaper phone" and making the range as affordable as it was five years ago - instead of relying on so-called luxury branding while offering very little extra and annoying customers with product issues (missing headphone jack, BatteryGate, etc) and mediocre software updates.
Apple doesn't have an iPhone problem. Apple has an Apple problem.
It's at least possible (who knows for sure...?) that if Jobs were still alive Apple would have opened up at least a couple of innovative new product lines by now - not just gimmicks like Watch, but new "I didn't know I wanted that, but now I see it I obviously do" products, with supporting services and industry partners, all pitched at the affordable-at-a-push level that Apple products originally lived in.
This is where Cook has failed. There's nothing new on the table. Putting up prices is a short-term tactic. So is "a cheap phone".
What Apple needs is a coherent and impressive long-term strategy, and investors aren't seeing that.
Now it's just like, "Why'd they take off the ports on this laptop? It's a weird brown color. And two of the keys don't work, already." To make it worse, everything is the same. You can't tell anything apart? Is this the Air? Wait, it's the old Pro? Which watch is this? Is this the XR or the XS? What's the difference?
Microsoft is sitting on such an amazing ecosystem and it feels like they just don't know how to tie it all together sometimes.
Well of course Apple, and every other company needs that. But hoping for a savior is not a plan.
2.25x multiple
With customisation you can easily reach 3x.
The idea being pushed is cannibalization by a better product, not lower prices.
[0] https://www.goodreads.com/quotes/908575-one-of-job-s-busines...
So they already have an offering in that price band. Sure, it's bigger than the iPhone SE, and naturally it doesn't have the prestige of something that costs twice as much, but if you want a new iPhone today and you've got $450, Apple has a product for you.
Apple, here are some free ideas. Some of these ideas go beyond the phone and into cell networks. If Google can do that ( https://fi.google.com ) why can't Apple?
- Improve cellular reception. We are now heavily reliant on our cell phones, yet half the time our cell phones don't work because we are inside a building or not close to a tower and so on. This needs to be fixed ASAP. Apple has the resources to do something about this. Here are some ideas: https://www.wired.com/2014/02/steve-perlman-pcell/ and https://www.artemis.com Quote: "pCell delivers 5G performance to standard LTE devices"
- Improve cell plans. Why are we paying for voice, text and data separately? The only thing we should be paying for is data. Voice and text should go over data. Apple needs to disrupt.
- Improve user experience. Here are some really cool ideas from Microsoft: https://www.theverge.com/2016/5/5/11595564/microsoft-3d-touc...
- Improve TV. There is a TV app on my iOS, but it doesn't seem to do anything interesting. This needs to be more like tv.youtube.com
- Fix design. Fire Jony Ive's a$$ and hire some real designers. Apple used to be insanely great at design. Now they are a nobody. Take a look at HomePod. It is an amorphous blob. Every single Bose speaker looks better than HomePod.
- Get rid of flat design, it is an unusable mess (see http://uxcritique.tumblr.com/ ). You don't need to bring back leather and stitches, but you absolutely need to bring physicality back into UI design in order to improve usability.
I'm not a designer, but wasn't Jony Ive largely responsible for leading many of the great designs at Apple, including the iPhone? Or do you think he's stagnated, or perhaps is unfit in his current managerial role, or something else?
Steve Jobs was the tastemaker. Without Steve's input Jony is apparently not able to produce insanely great designs.
That doesn't make them bad, but Ive seems to take mostly the look not the design philosophy. Meanwhile he pursues the cult of thinness.
Partially unsuited to his current role and surrounded by yes-men who play to his worse instincts, and partially in that he used to have several powerful counterweights that are no longer present on Apple's exec team to challenge him.
For example, any improvements Apple made to wireless networking would by necessity be available to competitors - and they actually do it anyway! Apple are a major contributor to wireless standards, kickstarted Wifi in the first place and are major contributors on connector standards too including USB-C. But as I say, these are standards so not inherently differentiating features.
We're at the point with handsets that one person's differentiation is another person's feature bloat. Take the people replying to me saying they prefer touch ID. Fair enough, I can understand why, but the corollary to that isn't that therefore face ID is worthless and not an innovation. That's just crass and why I phrased my post in a 'what have you done for me recently' framework. When a company is dressing a market of billions, 'I don't like new feature X that's popular with hundreds of millions, therefore Apple isn't innovative' comes across as whiny self obsession.
On top of that, iPhones have suffered negative press about battery life and slowdowns from new OS updates -- iOS 12 fixes this but a lot of people may have been soured by the iOS 11 experience.
How so?
> No finger print scanner.
It’s not like they didn’t replace this with something else…
> Falling behind in photography.
By what metric? iPhone is still competitive with leading Android flagships, as it always has been.
> Poor OS.
“Poor” is not a very descriptive word.
Nope, for the first time it is isn't even close to Huawei phones, let alone the Pixel 3 in both low-light performance and zoom performance.
I can't believe Apple is lagging behind in this area so badly.
I think that's almost certainly unfair on Ive. I do strongly suspect that Apple has a culture problem because of the secretive nature of their design lab. A very small team working in absolute secrecy enabled them to create disruptive new categories of product, but it carries a substantial risk of stagnation in the long term. It's difficult to sustain a culture of innovation when the flow of information is so strictly controlled. There's an inevitable risk of inadvertently fostering a yes-man culture, a risk well known to anyone who operates in a classified intelligence environment.
His weak points seems to be:
- UX and Software design
- Better integration with hardware/physical needs (see overly bendy hardware, cables that fall apart, etc)
- (Maybe) Delegating and accepting new ideas
Apple's design lab used to be amazing at balancing usability vs design. It feels like that has tipped far too hard towards "thinner at any cost" as a design philosophy, and that's come at a cost of clean lines and product quality. The design lab doesn't need reigning in as such - Apple needs someone who can challenge them at a senior level and call them out, which Jobs did and it feels increasingly like nobody else has ever replaced.
Agreed. There was a thoughtful pragmatism to Jobs-era Apple products. That pragmatism is gone.
[0] https://www.dezeen.com/2018/11/16/jony-ive-diamond-ring-marc...
Everyone wants to buy the cheapest cellphone plan, then they complain when it doesn't work in buildings. Your location matters here, but at least in the more enclosed bars in san jose, AT&T and T-mobile are super unreliable; Verizon works fine.
I mean, I understand, I also want things that are good and cheap. And when you can get it, that's great. But I don't think this one is apple's fault.
My biggest complaint about the reception on my own cell is that if I'm within range of a wifi network I've connected to in the past, but that network is broken at the router at this moment? My phone keeps trying to use wifi rather than connecting to my cellular network.
(you see, for decent network performance, the satellites need to be low - that means you need a lot of satellites, because each one can't be seen from much of the earth's surface, and because they are so low, there is enough atmospheric drag that you have to replace the things every few years. If you use satellites at a regular orbit, you use fewer of them, sure, but you also then have the problem of really looong ping times.)
I mean, I'm sure someone will eventually get it, but we probably need to lower launch costs, and we need to do a lot of engineering on the rest of it. It's not an easy problem.
In the UK we have one set of physical lines, owned and run by BT. BT has to, by law, lease the lines out to sub providers at it's own "internal" costing rate so that there is competition in telephone providers.
It remains bemusing to me that Mobile Towers weren't treated in the same way, with every provider using the same network of towers and sharing. We do it for emergency calls (999 will route the nearest/strongest tower irrespective of owner), and frankly you'd have fewer towers over-saturating the high population areas for the 4-5 networks.
When Telenor were privatised the license required them to sell capacity at cost to other operators. The same license requirements hold for mobile towers so all the small operators can piggyback on their infrastructure at cost. The result is that we have over 50 operators competing on services and add-ons while having approximately the same base network quality.
This is largely the case for ISPs too and it works great I think.
what kind of services or add ons would you possibly want with a cellphone? most of the "features" they offer around here are things I'd pay money to not get. I mean, I guess tethering, but I personally am a little bit offended I have to pay extra for that rather than just paying for the data (I do pay extra for tethering, because if you want the good network, that's another fee you have to pay if you are being honest and don't want to spend a bunch of extra time sysadmining your phone)
Despite that, results both sides of the fence are lackluster. User experience wandering through a city with WiFi hotspots is still terrible.
I want to be able to start a video call on Skype and go for a jog through the city and have it dynamically switch from WiFi to 4g every few paces while not dropping any frames. We're far from that world.
* Ability to connect to multiple WiFi networks at once (already possible with firmware mods).
* A worldwide shift to MPTCP or QUIC to handle IP address changes without disrupting user traffic.
* A VPN/gateway to tunnel legacy traffic which isn't QUIC or MPTCP. Google already does this for Project Fi
* Preferably the ability to subscribe to multiple phone networks/cells at once to avoid the few hundred millisecond gap in data connectivity when switching cells. Mediatek devices can already do this with firmware mods.
This already exists and it's called "Wi-Fi Assist". It's disabled by default but you can enable it by scrolling all the way down in the "Mobile Data" settings menu (after all the apps).
I think Apple planned (still is?) to become a carrier as part of their eSIM rollout, but the carriers who sell a lot of their phones are not so welcoming to carrying a competing carriers products.
If Apple can move iDevice sales to their own stores to a higher degree this is more likely to happen.
Click 'Yes' and you're subscribed, billed to your Apple account just like any other in-app subscription, and only used when your main provider has no service or you have no SIM inserted.
Carriers don't want that.
Major part of innovation for tech giants like Apple is buying out small companies with big innovations and developing them into products.
Big companies can usually develop true innovations faster than small companies but they rarely produce breakthroughs.
Then, voice mail. Why doesn't this still not work locally? There is no reason the phone shouldn't be able of answering and recording messages by itself.
Electronics get hot when operating, and even more so when they are sitting in the pocket. Typical temp sensors are attached to 30cm long cables.
Nevertheless, I'm sure phones can do that already if you install a weather station in your house.
I'm pretty sure the iPhone has them too, but perhaps they don't make them available to app developers.
Visual voicemail is implemented if your carrier supports it.
In fact it does work the other way: for less than 300 euros, you can get a totally _normal, functional_ phone. See moto c plus, moto g line, moto e line, wileyfox spark x.
For more than 300 euros, you get essentially the same phone with a slightly better camera, which I suspect is mostly (custom) software doing the hard work. Or alternatively you get a finally FOSS device, which I understand pushes the price up.
iMessages is apples secret weapon and I’m surprised android hasn’t done their own iMessages api where all android can interoperable. Or at the very least why hasnt Samsung done their own?
Finally, other secret sauces apple has that keeps their customers in place: iCloud Keychain (very handy when switching between multiple iPads, MacBook, iPhone) without the need to pay a third party password vendor (whose security is not backed by a one trillion dollar market cap).
iCloud sync: easy way for app devs to sync and for customers to have automated syncing between multiple devices that “just works”. I don’t know if android has such easy syncing between different android manufacturers (ie Samsung phone to asus tablet to chrome book, for example). I doubt it.
Finally really nice features like Handoff where my safari tabs are all synced automatically between multiple iPads, iPhone, and MacBook.
And final finally: part of the high price I pay for using apple evosystem is security: I know that safari (unlike chrome) isn’t bent in tracking my every move in order to sell me more ads; or that my cloud password manager is safe (even safety in numbers in terms of security by obsurity (one in many iOS users) backed by a trillion dollar company: pretty sure nobody wants to f with that); my os isn’t bent on tracking my every move or file to analyze later (chromeos, google calendar, google docs); apple has hard stops in place on apps from over snooping (android apps such as fb tracking your calls and sms data); you pay once for your apps and then you can reuse them on the next iphone (app devs are free to release new versions or discontinue support in some reasonable timeframe); and finally all of the above is in apples interest to do for you as long as you pay more for hardware.
Heck even windows 10 tracks your every move and tried to serve you ads. Office has become a yearly subscription model (ewww!). Google offers you free products but you know your every move is tracked and stored into some obscure database only to be analyzed and used some years down the line.
I have been tempted for a while now to switch to android due to cheaper phones but the above benefits are just too strong right now for me to give up over the worry of being labeled some kind of apple fan boy (I’m not; my first smartphone was a galaxy s1 and I prefers thinkpads).
At this point, apple is a service company which offers a lifetime subscription model with free upgrades in exchange for high hardware prices. I’ll take that over security issues, data tracking, and highly convenient features that all “just work”.
Google have tried this at too high a level (allo and duo). I guess the reason why it wasn't made for AOSP and instead put on the play store is because they want the masses to be using a Google product. A bit of a shame, since given android ownership rates a 'free' service like that over IP would be cool. Maybe the real problem with that is deciding who controls the servers handling this data or something.
It does not seem possible for google to solve this problem for a long time, since they seem to rely on ad revenue to invest in their other businesses.
I don’t foresee apple going down any time soon due to that one issue that google has alone.
whatsapp has fast caught up in features too - you can send and receive files/music clips/gifs etc. animoji/blue checkbox isn't enough of a differentiating factor to matter
The thing is - the cultural inertia of the USA is huge. American culture has a thing about not giving a flying f what the rest of the world is doing. In that sense, if nobody can defeat iMessage on American cultural ground, it makes it hard for the other messaging guys to look cool or legit. IMHO all message networks and social networks is built solely on inertia and I don’t think the inertia of any one region of the world can overcome that of the USA. Maybe if WhatsApp can take over the entire rest of the world - but China is lost already and so the war is already over.
That's what Facetime and Messages are, no? If you need to call non-Apple users, then Skype should work.
Are you listening China? Want an iPhone-killer?
Apple has descended into mediocrity at this point. Their devices are more about form than function because they have sacrificed functionality for thinness and style. They kill background processes to save battery so we can’t do anything cool.
Also, they need a company-wide press to fix the goddam bugs in the APIs. Bloody new network framework doesn’t work worth shit. I can almost forgive leaving broadcast out of IPV4, although it is crucial for many technical tasks, but leaving multicast out of IPV6? You absolute effing morons!
And geofencing is the stupidest non-functional horrendoma ever conceived by humans. You dipshits, we don’t want to know that we passed the geofence ten minutes and a mile-and-a-half ago, we want to know right-the-eff-now. What is wrong with you people?
Seriously, one of the major applications for geofencing is security. I want to draw a precise perimeter around my kid’s school and get notified the very actual moment my kid crosses that boundary. Not ten minutes later when they’ve already been picked up in a white van are are in the process of being disssembled.
And you changed the compass so that it is corrected by GPS, but you didn’t tell anyone? What is wrong with you, Apple? Are you insane? The way you do that is to create a new method, “NSHeadingWithGPSCorrection”. You don’t just change the way the existing compass heading works. You want planes to crash? Cos that’s how you get planes crashing, ya idiots.
So they need both hardware innovation and software innovation that works properly. And someone like Steve to yell at them and make them feel bad when they are being twits. RIP Steve.
They may have been meandering for a while but over the last decade (and change), current leadership has made three multi-billion dollar visionary acquisitions that turned the company around and brought it back to its roots as a story teller and creator/curator of American pop culture. Financial results followed the vision not the other way around (https://www.boxofficemojo.com/studio/).
They didn’t. They’ve been down, they’ve been up (so did Apple btw), down and up again, but as of 2019 Disney is as strong as ever (though we are in the “endgame” of this cycle).
The narrative of vision lost with founder’s death, just doesn’t work for Disney’s history.
Yes, Disney is still strong, but I believe I'm not the only person that got tired of it.
Compare this with everything before, where Apple came out with at most 2 versions a year (a cheaper one and a more expensive one, e.g. the 5c/5s or the 6/6 Plus). In its attempts to grab at lots of different price points Apple is losing what differentiated it and made it special in the first place.
Also, recognizing me without glasses (again bed). I've got an alternate face configured, but bed also means low light, and current FaceID doesn't like thatat all.
The Face ID sensor is basically a tiny Kinect (infrared dot grid), so low light shouldn't be a problem. I have the most trouble with it in the morning when I first wake up, usually squinting at the light.
I bought the X because I wanted an OLED screen iPhone. And I was digging the less bezels. The notch however is irritating me to this day, 14 months in. And the non-rectangular screen (with unconventional aspect ratio) has been an annoyance when watching videos or when playing games.
It's even more absurd seeing how many Android OEMs followed suit with the notch. Seriously though: 3-4mm on the top and 2mm on the bottom is alright. There were phones with slightly larger top/bottom bezels than these and they still managed to even have dual front-facing speakers as well.
We need marketing people who have common sense, not those who try and imitate their way to success.
The fact that so many Android OEMs followed suit surprised me. The usual chinese iPhone clones going along with it? Sure! But so many 'reputable' companies went for it, it's just incomprehensible.
Anecdotally I just can't imagine someone preferring a notch to no notch (as long as the bezels aren't massive on the alternative). What kind of data were the Android OEMs looking at when they made that decision? Or did they not look at any data at all and simply go with "we better follow Apple on this, just in case".
It looks that way and it looked that way for years. What a shame.
There are still devices with good designs out there -- Sony, Nokia and Xiaomi mostly come to mind -- but the general trend has been "let's all add a notch".
:(
Vast majority of the time, I don't notice the notch. I like the way the 'done' button floats in the upper real estate when modifying apps (wiggle mode).
I would prefer a phone that's a pure wall-of-glass and manages somehow to also have FaceID, and I'm pretty sure Apple would as well but can't manufacture it.
I lack the patience (and at the moment, bandwidth) for most video.
It has a slide-out front camera. So when you are not using the selfie camera, there is no notch and no large bezel. (It does look like the bottom bezel is a bit larger than the top and side bezels, though)
The screen looks gorgeous, I personally will never again own a phone with moving parts of any sort so that's a deal-breaker for me. I'm glad there's still experimentation happening in the space, too many Androids just jump off the same bridge as Apple.
https://www.indiatoday.in/technology/features/story/vivo-nex...
And then after that they go with the standard notch everyone else has, and you lose the extra features. Still I do prefer my V40 which has a standard notch as the extra screen space is nice every time I switch back and forth between these phones. The V40 is even slightly smaller than the V20, but with the huge edge to edge screen, doesn't feel like it.
Many Android OEMs let you hide it by painting the top bar black, though. It's even more ludicrous than that because Apple actually advertised the iPhone X by releasing a press photo where the notch was hidden due to showing a full-screen image with a mostly black background. Someone actually took Apple to court for deceptive advertising, because of that and other stuff they're quibbling about. But Apple won't allow us users the same freedom when using the device!
Does losing 5mm at the top the screen to bezel really affect user experience when the phones are huge anyway?
If not, why make it break the display uniformity and separate notification icons...
Having more vertical space also makes it easier to scan my emails or akik an article. It is absolutely worth it.
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Put that in a bookmark (it will be all one long line in the bookmark URL field), run it on the page with the banners, the banners disappear (at least in Firefox on Android). YMMV on iOS/Safari.
I'd say even 5-10mm of bezel is a good thing, because it helps those with large fingers to hold the phone without fouling the screen.
(Bezels used to be wide for technical reasons; but now that they don't need to be for that reason, it's necessary to consider whether there are other reasons they should remain.)
I also looked at an XS Max yesterday for the first time. The notch is reduced compared to an X; not by much but it's definitely less.
I realize many people buy X / XS / XS Max for the bezel-less form factor but I wish us the others (who like rectangular screens and don't mind some bezels) actually had a choice of a high-end iPhone.
I have an X too and seriously I never notice or think about the notch in normal use.
FWIW I prefer a notch to a large upper bezel because it's a tidy way to tuck away my notifications and clock, though I don't love the way iOS does it and I don't love when it when apps go full screen in that area.
FaceID has blown me away with how good it is, I’d say the success rate for identifying me is better than TouchID was. Doesn’t matter if my phone is sitting at an awkward angle in a cradle, or I’m outside in the rain with wet hands, it’ll usually get me first time.
As for the notch, generally I don’t notice it. If anything it’s kind of nice getting a little extra vertical screen space and having the clock/status tucked away where the bezel used to be. Some people complain about it getting in the way when things are full screen, but by default video and the like doesn’t expand all the way out to the edges, at which point I have basically the same size display as I did with the iPhone 6. The notch is only going to take a chunk out of what you’re watching if you explicitly request that, or if the app you’re using has been built in a way which ignores guidance from the OS on the safe area for displaying UI.
I don't disagree with your points. I eventually found out that the screen is just too small for my taste. I'll buy the XS Max when I am able; or I might wait for the next generation because I still hope Apple goes USB-C / Thunderbolt 3 finally.
Apple headlines just attract too much attention for god journalism, unless you are versed enough on the topic to be able to spot the relevant facts through the nonsense.
The Android market on the other hand is something I couldn't resist checking out, it's like the wild wild west out there: all these various companies are constantly in the news with loads and loads of weird and quirky ideas. Now, granted, I did end up switching to iOS because I found the Android offerings inferior, I still can't help but sometimes think about trying out the newest and most interesting on that end. "The grass is always greener on the other side", as they say.
It's also the case that the killer apps are simply not there. Unlike the 2018 iPhones - I really did look at the new iPad Pro and thought to myself that I'd love one since I've been using the first gen 13" Pro ever since it came out and the redesign is cool. On second and third thoughts, though I had to admit to myself that even with the 120hz panel, I wouldn't really gain much in practical terms. And the entry price, which in my country is almost $500 more than the first generation's, really doesn't justify something that's that much of a hard sell..
Now, granted, this is all just my personal opinion and might even change this September if Apple has some surprise queued up for us, who knows?
For now, though, I can't help but feel like that $1500-$2000 for a new tablet and smartphone every year or two is better served as part of my savings account.
I agree with the long term argument, I still love my X and it was my reasoning behind paying the price. I do appreciate the fact that Apple still pays attention to things that are important to users like me, like the whole privacy aspect, keeping as much data on-device as possible. It's great and I try to keep that in perspective. It's hard to deny that for the last few years, they've been making gaffe after gaffe after gaffe. Delayed launches, increased prices, good products being discontinued instead of updated, announced products not making an appearance. It would've been unacceptable before Cook, now it seems like it's just part of how they do business nowadays.
I don't think I'll miss anything serious from skipping upgrade cycles. I'm not much of a camera user and Face ID is meh to me so From iPhone 6 to XS I've barely seen any improvements I care about other than water resistance which was a 6 -> 7 upgrade.
If I could find a suitable replacement for the Apple Watch (which I find very useful) then I'd be very tempted by this.
I've got the latest watch and it is very good, so although the price is high it does not seem particularly unreasonable.
iPhones, on the other hand, give me the impression of being very expensive for what they offer and I find them unsatisfactory in a variety of ways. Currently, I plan to keep the iPhone 8 for as long as I can then decide what to do depending on the state of the market; this will probably involve getting a reasonably-priced Android phone with a custom ROM and some sort of fitness tracker.
Is it as good? No. But it's nearly as good, and has the flexibility of Android (tethering when the carrier doesn't allow it, side loading 'dodgy' apps, multi-sim so I can always get coverage even indoors, hackable headphone volume, call recording without hassle).
Overall, I'd value the iPhone and fake iPhone the same for my uses. And that's a problem for Apple when the real one is subpar in many respects and costs 15x as much.
https://www.tirerack.com/tires/tiretech/techpage.jsp?techid=...
It's a bit embarrassing when you are trying to turn the volume of your headphones down, and accidentally trigger the "emergency SOS" feature which makes a loud claxon sound, which you can't hear because your earbuds are too loud, and everyone on the bus starts looking at you funny.
Not to mention the idiotic shortcut for screenshots (press sleep + volume simultaneously), which means that half the time I want my device to sleep it just makes a screenshot instead.
It's even worse in winter when you're wearing gloves.
https://www.makeuseof.com/tag/chinese-smartphone-might-serio...
There are 'security by obscurity' benefits to having a minor brand though, simply because the attacker will probably have to adapt the exploit rather than use it straight off the shelf.
A few years back, Google got annoyed with them for clearly having nobody review any of the code, and they tidied up the worst loopholes (making it harder for apps to directly communicate with device drivers and native vendor extensions), but there are loads left for anyone happy to spend some time looking.
I would consider Android phones reasonably secure if you're browsing the web, but for there to be very little security from a malicious app.
Google contents that "there can't be any malicious apps because we scan all the code in the store", but we all know that scanning for evil code is snakeoil and it's easy to make an app which only reveals it's evil functions when not running on a "NEXUS 5 (emulated)" as googles scanner uses.
Broadcom isn't as bad, but they mistakenly open sourced a lot of their firmware years ago, and still use most of that code today, so finding bugs is far easier considering their hardware doesn't do ASLR, DEP, stack canaries, or any modern code protection method.
Every other brand seems to feel the need to "Value Add", which I don't appreciate.
Well, after playing with both the XR takes better photos, generally. In addition, the XR gets probably 30% more life on a single charge. Nothing else on the XS is really much better (outside of a couple nice to haves). So now she has the XR and I have the XS.
ID recommend and XR over the XS for everyone.
Since the 5C was also a disappointment maybe it's just that people buy Apple because they want a premium phone and a 5C/XR, even with Apple's premium components isn't perceived as such?
>The global smartphone market has suffered a drop of 6 percent in overall sale numbers, according to a report on the third quarter of 2018 from the International Data Corporation (IDC).
Similar to the drop in smartphone sales in the first quarter of the year, the IDC points at a slowdown in the Chinese market as being one of the primary factors for the global slump.
https://www.digitaltrends.com/mobile/samsung-slumps-in-smart...
This has already impacted Samsung's smartphone sales much more strongly last quarter.
>Operating profit in Samsung’s smartphone division dropped 33pc from the same quarter last year to 2.2 tn won.
https://www.telegraph.co.uk/technology/2018/10/31/samsung-re...
Similarly, why doesn't the phone price drop in the US?
The only explanation I have would be that contracts with suppliers are all in USD, which would mean that the suppliers are the ones profiting from the strong dollar. Is that's what is happening?
Granted, there’s a breaking point and it may very well be this time, but if people are willing to pay for the increase in almost every new release then there’s no reason to stop doing it.
And their Foxconn contracts are almost certainly dollar denominated. If anyone benefits from the strengthening dollar, it’s Foxconn, who likely gets the same dollars per iPhone, but those dollars get them more Yuan than they did before. They still pay their employees the same number of Yuan, which means they have more left over for themselves.
As a result, Apple’s iPhone costs remain the same in dollars, so they need to sell it at the same dollar price to maintain their margins, but that means the iPhone is more expensive for people in China buying in Yuan, or people in India buying in Rupees, or people in Europe buying in Euros, therefore reducing sales.
To me although the screen size was nice the X is just a bit big, and my old 6 Plus was relatively huge when it came to fitting inside my pocket.
I'd much rather an iPhone X no larger than my current iPhone 8 (all screen though), with all the bells and whistles that the X comes with such as face ID. I'd still pay good money for it if it was approved by corporate security.
So Apple if you are listening, just make a smaller X about the same width/height of my current 8 and I'd be a happy camper!
I'd love rsim support as well, as long as we're wishing...
The fourth is the XR. Which is, as TFA indicates, a head-scratcher of a product.
It is surprising that XR didn't do as well as XS relatively speaking. Then again I feel a lot of people who are extremely loyal to Apple wouldn't hesitate to get the most expensive offering anyways.
Historically 90% of pundit/press claims have been proven to be utter BS. If I had a penny for each "Apple is doomed" and "iPhone model XXX not selling" I would have, well, 10s of dollars...
https://appleinsider.com/articles/19/01/08/the-wsj-calling-t...
It seems when it comes to smartphones, consumers are also to blame for unnecessarily spending more then their actual affordability and this is causing lack of cheap+reliable options for the consumer. Almost all smartphone manufacturers are focusing on producing high-end, expensive devices for the wanna be socialites (both men and women).
According to TechCrunch... In the UK it was 10% of total smartphone sales, 25% of Apple’s. In the USA it was 5% of total smartphone sales and 16% of Apple’s.
https://techcrunch.com/2016/08/10/the-iphone-se-is-selling-j...
The desirability is not there as it used to be, since they're now almost pushed into a price war with other makers in the segments who were already well established before Apple.
Finally, there are simply too many issues surrounding iOS. Either the wifi stops working, or the phone is made to perform too slow in the pretext of battery throttling or something else is compromised. This is unacceptable from a company that reached $1 Tr. I am not kidding you when I tell you guys I know sweatshops that can do better quality code than Apple's iOS. Get your shit together, Apple!
[1] https://www.trustedreviews.com/news/iphone-xr-screen-issues-...
While she noticed a slight speed difference from the 8. I think it was the improved battery life she liked more and hearing the XR seems to be better than the XS further justify's the choice.
1) In 2017, the iPhone 8 was the 'standard', and the iPhone X was the 'premium above', adding new features for those willing to pay the extra 2) In 2018, the iPhone XS is effectively the standard, because the XR has the impression of being a hobbled version of the XS
Since noone would rather buy the 'hobbled' one, the base price jumps to $1000
Opted for it instead of XS since I read that it has the longest battery life compared to the other X* offerings.
they behaved as if people were replacing their computers every year.
We are simply seeing that pattern again. there is simply no need to upgrade my iphone8, it works well, it does all that I need. I hope to have it for several years.
Or is there any specific reason ?
In the grand scheme of things, and in the overall market, everyone you know still comes out to a rounding error. Don't get too caught up in anecdata.
> I really feel like the XR is a repeat of the original iPhone 7 in that it's a phone with no target audience
You're right, there. If people want a high-end iPhone, they'd get the XS. If they want a cheaper phone in the X form factor, they'd get an X. If they don't want the X form factor yet, they'd get an 8. The XR is just… there.
And yet, it's a great phone by itself. Same processor as the XS, meaning a great performance leap over the X, not to mention a vastly improved camera. But it's hard to think of it as premium when it's lacking the OLED screen and Force Touch. It feels so incomplete, like an XS wannabe than its own thing.
I can’t reliably use Trello to move cards or delete apps in home screen.
The app shortcuts are nice but I made do without them for years and now I can invoke them from Siri anyway.
I use 3D/Force Touch a lot, mainly previewing documents or web pages — especially on Hacker News and reddit where I don't want to keep going back and forwards, potentially polluting my history list with rubbish links.
Aside from the gimmicky actions like shortcuts, it also lets art apps have a basic type of pressure sensitivity on iPhone. That's great for me because I sometimes do little touch-ups and sketches on my iPhone when my iPad+Pencil isn't near me.
The main thing I'd change about the XR is I'd make it a bit smaller. Other than that it's a great phone.
I sacrifice a few features which, while nice to have, aren’t really essential (Force Touch, OLED display, better camera), and in exchange I get better battery life and a significantly lower price. Honestly I suspect the XR’s target audience is people who actually think about what they’re buying, while the XS is targeted at the “I must have the best” crowd, and I think as people come up on upgrading that’s going to play out.
- It lacks a home button
- It lacks Touch ID which unlocks your phone instantly before meeting your face (need this when sitting idle in traffic). Face ID takes longer.. that's bad UX and possibly dangerous UX which probably has caused some dummies (many out there) to have accidents.
- It's too big ... i can not text with one hand as Ive done with my 8 and all models before.
> has caused some dummies to have accidents
I love the lack of self-awareness...
Though how many millions of dummies are there unfortunately?