This is smart. Unethical, but smart.
Always reminds me of part of the speech at the end of The Great Dictator.
"We think too much and feel too little. More than machinery we need humanity. More than cleverness we need kindness and gentleness. Without these qualities, life will be violent and all will be lost."
I'm wishing for a "dumb" social networking company, where the people who run it are idiots and I don't have to worry about this kind of invasive engineering (I long ago deleted my Facebook).
There's always twitter, I suppose.
I think the point you were trying to make is that I shouldn't directly tie intelligence with unethical behavior (i.e. all smart people are unethical), and you're right. That said, my point remains ... in this age the unethical exploits will by definition be discovered and implemented by intelligent individuals.