“In Norway, you’re not supposed to look forward to your lunch,” says Ronald Sagatun, who works in advertising and hosts a YouTube channel about Norwegian culture. “It’s kind of a strict thing. It’s easy to make, easy to carry around, easy to eat, but it should be a disappointment.”
Maybe it's "kind of a strict thing" in some parts of the country, but certainly not where I am (Oslo). While everyone did eat a "matpakke" for lunch in the first 7 years of school ("barneskolen"), ever since, the places I've been has served hot lunch in a cafeteria. This includes the second level of school ("ungdomsskolen"), our version of high school ("videregående"), university, three workplaces (which is two summer jobs and the place I'm working now).
It's not like it's uncommon for someone to bring a "matpakke" but saying it's "kind of a strict thing" that "you're not supposed to look forward to your lunch" is bullshit, at least in the general form presented in the article.
(I'm also not sure about the pronounciation "maadpukke". Maybe it follows some internationally recognized form of phonetic writing, but if it doesn't, that "d" and "u" is really strange to me. I'd just say you pronounce it straightforward like "matpakke", with the Norwegian pronounciation of "a". Judge for yourself based on how Google Translate says it: https://translate.google.com/#view=home&op=translate&sl=no&t...)