1) Extended family and close friends care for children. If you have a friend or sister or cousin who's pregnant or just given birth, they keep an eye on your kids. Same goes for elders who no longer work outside the home.
2) Lower standards for supervision of children - as it was in the US in the 1970's, it's considered normal not to know where your 9-year-old is or what they're up to between breakfast and dinnertime.
3) Lower penalties for leaving the workforce for several years to take care of infants and toddlers - jobs that don't involve career progression or even necessarily what we'd consider formal employment (e.g. people working in their own fields or small market stalls).