One thing it shows, is that at least that at&t has no international ambition for that TV/streaming service. If it did, it would pick a word that works well in many languages. Verge doesn't translate so well in french :)
Actually I wonder how AT&T and Verizon seem to continually waste money buying almost worthless properties for billions like aol, yahoo, etc. Verizon's "Oath" was the most worthless name ever for a service in my opinion. So at least they didn't double down on that and try to call it "Oath TV".