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If a market is monopolized (or collusion occurs) it ceases to become free. Part of ensuring a free market (that's sometimes overlooked, particularly by some politicians if they're paid for by AT&T, Comcast, Google, etc) is making sure they don't happen.
The best way I've found to find truth seems to be the scientific method. Test your ideas and reject the ones that fail.
Ideologies are antithetical to that. But people are smug enough to think they just simply know better and dont need to test and modify their theories of the world.
People, I think, agree with this. I always hear it casually said this is why Europe has such better governance.