Call me paranoid, but I'm wary of Listia. Who regulates the issuance of credits which are used to purchase actual goods? (answer: Listia) What legal repercussions are stopping them from issuing credits to whoever they want? (answer: none)
Paypal has the incentive to keep your money of, well, your money. Listia the company has considerably less incentive to mess with the credits. They are the government issuing the currency. Mess with it too much and they wreck their economy.
The only way I could see to generate actual revenue was to win auctions (by printing credits) and then re-selling the things for real money. I wonder if they came up with something different.