That's odd because you know they spend a lot of time/money on interiors. I remember a 2001 German car I owned had terrible cupholders that broke easily(I noticed that is a lower priority for foreign cars). The next model year changed to a more sturdy design. But on the flip side, I've greatly preferred the tactile buttons on the low-end over the touch screens and menus on the high-end.
I'm confident most people care a lot about the infotainment systems. Even 10 years ago, the Millennials cared about getting their iPods to work. I had modded so many friend's cars or upgraded their head units. Their parents, boomers, just assume it's too complicated (which it is) for audio and navigation. I feel like after literally a decade they've all just given up on everything except basic Bluetooth audio (when it works out of the box).
I've ended up renting, borrowing, and test-driving (and buying) a surprising number of cars over the past 5 years and it's pretty uniformly terrible. I remember being sheepish a couple years ago when the most important thing in a new car was phone compatibility. I would have happily preached and bought something that just worked well.