I never understand why Spotify is so cheap. I'm a bit of a music head, but I would absolutely pay twice as much for the subscription service. Or is Spotify primarily making money off ads or data?
That article is from 2016 yet they are still losing money.
There would be a lot more money involved for both Spotify and the artists if they went the Netflix route and cut out the record label middlemen. I’m sure they are trying to do that but for whatever reason they haven’t been successful yet. Probably because the back catalogue of the record labels has a lot more leverage than the back catalogue of a bunch of movies. I wonder if they went the route of churning out a ton of original content if that would gradually increase their influence and get people to sign with them for future releases because they would be paying more. It’s a precarious game, since I’m sure the record labels will be happy to yank all of their music once they get wind of Spotify trying something like this out.