GPUs already existed when the idea to use them to make the feasible size of neural nets larger came about. For a long time the drive for the increase of GPU compute power was still gaming/commercial graphics houses. It’s really only in the last 1-2 years that we’ve seen highly specialised GPUs with features like tensor cores (or indeed google’s TPUs).
Also, calling neural nets ‘brute force’ because they use a lot of computing power to train a model is slightly reductionist - a true brute force approach to image recognition, ie enumerating all possible combinations of, say, 200x200x256x3 pixels, would be completely absurd and probably exceed the computing power currently available on earth.