Let's assume the currently likely scenario of 4 degree C average warming by 2100. The article quotes Ed Maibach, director of the George Mason University Center for Climate Change Communication, that he finds it "to be nothing short of terrifying". Okay, let's elaborate and present the actually terrifying predictions to the people - where can I get them? Given that 4 degree global warming scenario, what's the predicted local warming in Texas? Given the global sea level rise, which parts of Florida are going to flood by 2100? Given the predicted changes in rainfall, what is going to be the effect on crop yields in Midwest? 2100 is too far away to be meaningful for most people, what is the realistic bad case scenario by 2050 or 2070, what are the mid-term impacts?
Don't just say "it's terrifying" but actually terrify people with data! And not just any data, but data that's relevant to them personally; a Midwest farmer doesn't care about crop yields falling in tropical regions (or might even prefer it, less competition=higher prices) and vice versa - to meaningfully convince a person living in Florida you need data about how Florida is going to be affected; to convince a person living in London, you need data about the expected impact on London. Is there such data available?