But why did they spring up in the first place? Trends such as increased youth labor mobility expectations, more frequent job changes, and the decline of social interaction opprtunities (not at the bar) have really unmoored a lot of people socially.
1. Money. There’s a lot to be earned here, and the advertising spend to entice users is equally high.
2. We already live our lives on social media anyways. What’s one more app?
3. A very good value proposition: access more singles than a random bar, and avoid the painful uncertainty of whether or not they’re interested. (Whether or not it delivers on this is another matter).
4. MeToo. There’s basically no chance for miscommunication if both parties swiped right.