"...something that truly benefits ticket-buyers: by nudging people to save more or, even, to engage in safer sex."

Whoa. I guess poor people should not be allowed to participate in the joys of family and child raising. How did this get by editorial?

Edit: at the end of the article, the author links sex to health. I apologize, I didn't make it that far. Would have been better to say heath education in the earlier statement...