It's one thing to say you can't lie on a label, that's fraud, but it's wrong to mandate what should be on a label and what words they must use. The GMO moniker is a smear intended to take advantage of consumer ignorance to scare them away from perfectly good food. There's no real evidence against GMO, it's just fear mongering. Most of our food is not natural and hasn't been for a very very long time.
> if consumers would want to know so they could avoid a product, as admitted by the lobbiest, shouldn’t be entitled to know?
They can already know now, by looking for companies voluntarily labeling their products non-GMO. There's more than one way to reach that goal, one requires forced compliance and the other allows freedom; the freedom approach is better. Forcing your competitors to label their products as GMO to take advantage of the irrational fear and superstition of the public is just plain evil.
It's funny watching people like you pretend you're being the good guy when you're really the bad guy trying to make everyone else behave the way you want them to rather than simply choosing to do business with the people who are the way you want them to be.
Here's an idea for you and everyone who thinks like you; worry about your own behavior and stop trying to tell everyone else how they should behave. You're not forced to buy their products, if you don't like their labels, take your business elsewhere. That's how things work in a free country.