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Comment by jaden | Hacker News Reader

I run a site that pulls in a decent amount from Google Ads. I was contacted by a potential buyer and after going back and forth quite a bit, we arrived at around 5x annual revenue. I realize Google Ads != selling software but at least it's a data point.

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btw - somewhat related - how much money can be made of Google Ads out of a site with 1 million page views per month? Content is technical - developer oriented. We are currently running a niche ad network and making approximately $1000 per month off ads, but I believe this is low.

From what I've heard (my site isn't technical so I can't say definitively) technical sites have low click through rates because many developers use adblockers and may not be as attracted to advertising. But it's hard to estimate because it can vary wildly depending on how many folks are advertising in your space. Run a month trial and see how it does.

Hey, you might want to consider putting some contact info in your profile. Some people are wary of discussing Adsense specifics in public forums.

Yes. It is very low. You can expect atleast 4 times higher than that.

it massively depends on your market. Insurance and debt keywords pay much more per click than the code related keywords I have on my blog. The only figure you should be interested in is your CTR. If it's above 5% then you're doing really well. Average is probably less than 1% CTR. Good is 2-3%. In my experience anyway.

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