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Comment by novagrint | Hacker News Reader

Am I the only one who is confused by the word "copy" in the headline? Is it meant in the meaning of "text" or am I missing the point here? I also can't find any synonyms used in the text below which would make its meaning in this context more clear to me.

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https://en.wikipedia.org/wiki/Copywriting

See here: https://www.merriam-webster.com/dictionary/copy

    4a : matter to be set especially for printing
    b : something considered printable or newsworthy [...]
    c : text especially of an advertisement

I'm not very familiar the terminology here, thanks for making this clear!

That's a rather well known lingo in web/marketing circles.

It's use in journalism, predates marketing, I believe.

The name says it all. Copy. It's a copy of some template all the marketing shops have where they replace a few words and an image to look like it's about a certain product. However, it being a copy, it's indistinguishable from the other 3 billion "copies" about different products.

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