Well, this resonates. One of the things I do when scouring online reviews is to search out the negative reviews. I dismiss reviews that are irrelevant to the product itself and do (what I hope) is a reasonable job filtering out the less-informed negative reviews. When I find a good, informed negative review I tend to search through that particular reviewer's history to then find what they HAVE reviewed positively. Because I do tend to think that person has more expertise/knowledge.
Until I find a good, informed negative review on something they've rated positively.
An aside: This site has lovely design.