>The ROI on dealing with still births for advertising is probably negative.
would hopefully not be true anymore due to negative PR, companies would take action out of pure self-interest, and it would stop this situation from happening to future people.
There's of course still the broader problem of companies ravenously and irresponsibly gathering as much data on individuals as possible. To me any increase in a company's liability for the information they're hoarding, even in the form of righteous outrage that on its surface seems to anthropomorphize them, is a step in the right direction.