I think all money Amazon is throwing at serverless is to build a foundation to ultimately transform all their "managed" services into a serverless form. They already released serverless RDS (https://aws.amazon.com/rds/aurora/serverless/).
My understanding of Serverless was that it was synonymous with 'Functions as a Service'. What Knative seems to be doing is more like 'Backend as a Service'. I guess it's good to know that these two very different approaches are now both labeling themselves as 'Serverless'. I guess Knative is just hitchhiking on top of Amazon's marketing success around the 'Serverless' term.
> It leverages Knative, which enables autoscaling down to zero and backup to run serverless workloads on Kubernetes.
So what are you referring to?