For me, it's a frustration with the writer and people like him because they project their problems onto everyone else. Not everyone agrees with what your ideal job is, why are you making sweeping statements about how bad the company is, when in reality there are plenty of people who do enjoy this "10xer" culture?

It's classic, "I know more than you" mentality, where the author believes the people who buy into the culture are being duped, and he's the only one who can see clearly.

I'm so sick of being told to be less optimistic and positive about the company I work for, because my optimism is just me subscribing to the "cult". It reeks of that classic teenage "it's cool to hate/dislike/criticize stuff" attitude that I'd expect my colleagues to have grown out of by now.