There is a thread of a story in the article that is interesting but leaves a lot of 'what if?' questions - could this author have found something that fit between the bro-culture-10x sales targets and a magazine editor-change-isnt-always-good?
How come when he interviewed at a dozen more start ups at the end of the story, he didn't find himself in an interview where he could discuss the 10x-start-up culture downfalls?
Or maybe that middle road is extremely rare.