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"You're giving away all our best tricks" - Wargames.

It's true. And boy did it surprise those leakers who wanted to show off the fancy new UI and the new avatars.

Hell it surprised half the people internally that got fired using this

Well probably all of them - otherwise they would have done it differently! :)

Windows Mobile, pre-Windows Phone 7, used to leak builds almost daily, despite signing procedures being in place.

There were rumors that Windows Phone 7 started embedding IDs in the builds. The leaks stopped pretty quickly.