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Let’s assume that Mobile users (across the world) are open to making these micro-transactions (I think they likely are). These would qualify as in-app purchases. This makes Apple + Google the gatekeepers to this happening.

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If you take QQ from the original article, you can see they have made an effort to move to the US market. Qidian launched webnovels.com this year or last with a modified model disconnected from the author/tip system but with a pay to play model and gamification. It will prove if websites and publishers can find this pattern valuable. They use PayPal and other services for their transactions, but the floor is well above the $0.30 for tips listed in the article. I suspect that has to do with our transaction fees which make anything that small a loss.

Do they really all qualify though?

For example, if you were to load cash to your Paypal account using your Paypal mobile app, does Apple and Google charge 30%?

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