While the user of these sorts of devices doesn't require a licence, the device itself needs to be certified, so that, among other things, it doesn't spew noise all over the RF spectrum. This device wouldn't pass.
There are also experimental licences that can be held by businesses such as RF equipment manufacturers that allow for using equipment that hasn't yet received FCC approval. They are usually band restricted, geographically restricted and power restricted, and you must take care to not have high levels of spurious emissions.
edit: Here's a PDF explainer on Part 15 devices: https://transition.fcc.gov/Bureaus/Engineering_Technology/Do...
Additionally - if you are in Europe - regulations are defined by a body called ETSI (https://www.etsi.org/). For RFID these regs were quite different from FCC - we had to do listen before talk and a variety of other things to ensure compliance.