This may be my reading only, but "populist" seeems to carry a negative connotation. I wonder, what is the opposite of populist? Is it "elitist?"
I'm from India where we have a similar term in the political lexicon - "vote-bank politics". It's means a policy that a plurality of voters (the "bank") like and want, but you don't. If you're within the vote bank, then it's no longer vote-bank politics, it's democracy in action.
The sort of "populism" without a leader discussed in this article is nothing like that. But there are political powers that wish to ignore that a lot of people can be legitimately angry at the same time.