Here's my beef, though: People still did that. Facebook isn't your daddy, and Zuckerberg will never be a different person.
Facebook isn't the problem. We are.
Especially if you go to great lengths to keep the bidders anonymous, or even merely allow them to make themselves unknown to you because “we can’t scale that”.
You make it sound like FB knew that the accounts that "...posed as fans of pop stars and national heroes" were run by a military operation.
> because "we can't scale that"
And how would you scale that?
I don't think there is any easy solution (or even an "ideal" solution).
Not to mention that FB is on now dealing with actual dam military operations by an authoritarian government. How would you defend yourself against that?
If I was Facebook, ot if I was a government?
If Facebook: First idea, probably naive, is to require large minimum spending per advertiser so that all can be checked manually.
If government: I’d pass a law requiring all advertisers be checked to some standard, which is what I care about, and let Facebook invent its own solution.
I want to be clear: I don’t care if that bankrupts them, any more than I care about bankrupting surgeons who can’t afford soap.
Obviously in hindsight some posts should have been censored and accounts banned to prevent violence, but I'm honestly not surprised they failed to.. We're expecting some dweebs in the valley to understand Myanmar social dynamics?
If they do business there? Yes! If they cannot hire people who can understand it for them, that is still a problem. If they merely forget, that is still a problem.
Facebook is directly responsible for mass murder (not only in Myanmar, but feel free to look up Sri Lanke, The Philippines, Cambodia and probably a few other countries).
The "Well, Facebook is only a medium and those evil folks could have performed their genocide with the help of postcards" excuse really doesn't cut it.
They knew for years and didn't do shit! Let that sink in...