Except when the youtube families use child abuse to generate controversy and views...
When I read the BBC article, I assumed it was something equally no budget. Little kids like weird stuff.
Seems the HN mentality of "this isn't anything special, I could make this in a weekend in my bedroom" can be applied to pretty much all areas of life.
...why? Their current production values seem to be doing well.
If everything needs to be professionalized, where does that leave the hobbyists and the amateurs? Should there not be room for them? If not, why?
Considering they make 22M, you'd really think
they'd spend money on at least getting a single
professional video editor
If your videos shot in your bedroom with a single fixed camera on a tripod, no staff and basic editing are making you $15 million a year, why fix what isn't broken?
You can still keep your personality, your style and your quirks, but upgrade things such as video quality, editing, and overall production quality.
It might backfire if they make them "too professional".
My son watches these, a little less than he used to, but still.
They're mostly about him goofing off (using toys) with his family. I'm sure there're some that are scripted, but a large majority of them are just him being a kid.